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From prehistoric time painting the number of mammoth killed of food, to the first weather forecast recorded and in present times the number of followers and posts someone has made, humanity is obsessed with data, and its growing exponentially. At the same time we seem to be afraid of pressing delete and put our minds to working out new ways to record, analyse and report on things.

Through data we are able to find new ways of doing things, fixing things and developing new things across multiple fields and disciplines. Datafication is a term that was introduced in 2013 and covers how we are turning data in to useful things today.

Our smartphones, fitness trackers, and even our cars are collecting data about us and the world around us.

In the age of information, data is everywhere. From the time we wake up in the morning to the moment we fall asleep at night, we are surrounded by data.

What is Datafication?

Datafication is a technological trend turning many aspects of our life into data which is subsequently transferred into information realised as a new form of value.


Datafication is the process of turning everything into data. It involves collecting, storing, analysing, and using data to make decisions and predictions. Datafication has become increasingly popular in recent years due to the rapid advancement of technology and the rise of big data. With the advent of the internet and the proliferation of connected devices, we are generating more data than ever before.

The amount of data generated each day varies and is difficult to precisely measure since it depends on multiple factors such as the sources of data and the definition of what constitutes “data.” However, it’s estimated that around 2.5 quintillion bytes of data are created each day.

This number is constantly increasing as more devices and systems become connected to the internet and generate data, and as technology advances to enable the creation of more data types, such as videos, images, and sensor data. Additionally, with the rise of machine learning and artificial intelligence, there is an increasing need for vast amounts of data to train these algorithms, further driving the growth of data creation

Why is Datafication Important?

Datafication has become an important aspect of modern society because it has the potential to improve the way we live, work, and play. By analysing data, using tools, methods and AI we can gain insights into everything from consumer behavior to traffic patterns to the spread of diseases. This information can be used to make better decisions, optimise processes, and solve problems.

One area where datafication has had a significant impact is healthcare. With the help of wearable devices and electronic health records, healthcare providers can collect and analyse data to monitor patient health and identify potential health risks. This has the potential to improve patient outcomes and reduce healthcare costs.

Datafication has also had a significant impact on business. By collecting and analysing data on customer behavior, businesses can gain insights into what their customers want and need. This information can be used to improve products and services, optimise pricing strategies, and target marketing efforts.

The Risks of Datafication

While datafication has many benefits, it also comes with risks. One of the biggest risks is the potential for data breaches and privacy violations. As more and more data is collected and stored, the risk of a data breach increases. This can result in the theft of personal information, financial data, and other sensitive information.

Another risk of datafication is the potential for bias. When data is collected and analysed, it is important to ensure that the data is representative and unbiased. If the data is biased, it can lead to inaccurate conclusions and decisions.

The Future of Datafication

Datafication has given the opportunities for new roles in data analysis to become commonplace and help drive businesses through new ways of looking at data.


Datafication is a powerful tool that has the potential to improve the way we live, work, and play. As data continues to play an increasingly important role in our lives, it is important to ensure that we use it responsibly and ethically.