Following on my series on Digital Fit in 2018, being social is an important part of building your Digital Profile. There are two main things which spring to mind when you mention the word social. Going out with family and friends, and using tools such as Twitter, Facebook, Instagram, Snapchat etc.
In this post I mean the latter. Using these social tools to gain an understanding of what is going on in the world, industry and your focus areas, as well as using the platforms to broadcast your own views and opinions.
There are groupings of favorable social tools which depend upon your age range and have become the defacto tools you use. For some its Twitter, LinkedIn, Facebook and Instagram. For others its Snapchat, Flickr, YouTube, Pintrest. There are many different combinations and its mainly down to what we have been comfortable with for a period of time.
There are many different social platforms available and some are more mainstream than others. Some are new and some have fallen out of favour with people and usage has decreased on them. Which ever platforms you use will be down to how you want to evolve your usage of them.
Social tools provide an abundance of information that you can consume real time and through historical views. Choosing what to view will be down to personal preference.
Using the social tools as a broadcast channel is a good method to getting your voice heard on subjects that you want to discuss. It will take time to build a following or readership so don’t be put off by this or the fact that people may follow then unfollow depending if your messages are useful to them. The main thing is to keep up a regular drumbeat of postings or tweets, even if its once a week.
It is important to remember that social platforms are relational not transactional – understanding your audience is key.
Here are some tips to help you:
- Check your messages before posting
- Respond to comments
- Give credit
- Pick who you follow and regularly check to see you have
- See who is following you – Are your messages pulling in the right audience – do you need to change anything
- Don’t over hashtag your posts
Here are my top 5 tips on being Social Media Savvy
Social Channels – Choose the channels that you want to use and look at the audience on those channels. They type of things being posted. Split your channels between personal and professional work.
Listen, Research, Listen Again – Listening to what is going on in your channels is important to understand the trends and topics being talked about.
Be Authentic And True – Be yourself – don’t try to be someone your not.
Keep It Regular and Relevant – Posting a couple of times a week is a good measure. Making sure that your posts are relevant to what you want to say and what your audience is looking for. You could always automate your posts – e.g. writing some blog posts and having them published during the week via a scheduler.
Think Security – Would you want anyone outside your friends network seeing that post? Eventually your post could be public as once something is posted you don’t have control on what other people can do with it.
Source: A-Z of Digital – S is for Social