Following on from my blog post outlining an A-Z of Digital, here is “S is for Social”.
Years ago people gathered in a market square to hear the latest news and gossip and meet in a tavern to hear the tales of friends and strangers from afar. Nowdays we just pick up our smartphones and have all that information at or fingertips.
Being a member of one of the many social tools available today is seen as the “norm”. The majority of people joining the well known social channels such as Facebook, Twitter, Linkedin, Instagram, or one that’s less well known or used for specific purposes. We publish details of our lives online for all our friends and followers to see what we are up to or use the tools to help gather information and keep up to date.
Being social is not just around how you use the tools and what you communicate, but also what you don’t say and being Social Media Savvy on your communications. What ever is posted online even if its in a private group should be considered to be in the public domain as at some point someone could easily open that communication up outside of your group.
Here are my top 5 tips on being Social Media Savvy
Social Channels – Choose the channels that you want to use and look at the audience on those channels. They type of things being posted. Split your channels between personal and professional work.
Listen, Research, Listen Again – Listening to what is going on in your channels is important to understand the trends and topics being talked about.
Be Authentic And True – Be yourself – don’t try to be someone your not.
Keep It Regular and Relevant – Posting a couple of times a week is a good measure. Making sure that your posts are relevant to what you want to say and what your audience is looking for. You could always automate your posts – e.g. writing some blog posts and having them published during the week via a scheduler.
Think Security – Would you want anyone outside your friends network seeing that post? Eventually your post could be public as once something is posted you don’t have control on what other people can do with it.