I have previously written about “Having the Right Digital Mindset” where I covered six topic areas to help shape your Digital Mindset.

• Business
• Technology
• Social
• Personal
• Application
• Learning

In this series of blog posts I will expand on each of these topics.

Having the Right Digital Mindset: Social

The social area covers how you interact with the rest of the world, including your work and family life. Being social is not just around how you use the tools and what you communicate, but also what you don’t say and being Social Media Savvy on your communications.

There are many different social channels available today. The latest We Are Social 2019 figures reports 3.48 Billion social media users. That’s a lot of posts, selfies, tweets and a lot of data.  With all of this going on searching through Social Media is literally “drinking from the fire hose”. There is no right or wrong mix of channels to use, however when deciding which channel to use, you should consider who and where your audience is.

The graph below illustrates the number of users (in millions) in the top used social channels. Source: Statista

Choosing and focusing on the social channels that are right for you and your business, then refining your following and search results can bring a wealth of knowledge on what is happening around your area of interest.

Building a Personal Knowledge Management System is one way of keeping in touch with what is happening and trending on topics that you are interested in on Social Media.

One of the most important things to remember is that when you post its online and visible to the world even if its a private group. That might sound scary and put you off using social media, but it shouldn’t. It means think about what you say on Social Media because once its online anyone could re-post your comments from what you think is a private group to an open group.

Setting yourself a series of Social Media Rules will help define when and what you should put in the public domain and when not to.

For this reason, I keep my social channels separate from work and family/friends as different channels appreciate different topics. This also means you can set different security settings on family/friends channels to that of being open.

The news is often reporting on bad things said on a social channel or trawling up something that someone posted many years ago.

Here are my top 5 Social Media Rules

• Choose your Social Channels
• Listen, Research, Listen Again
• Be Authentic And True
• Keep It Regular and Relevant
• Think Security

 

Further Reading

Blog Posts and Articles:

• Personal Knowledge Management System
• Social Media Rules
• 2019 WAS Social Report (PDF)