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Digital Fit in 2018: Build up a Readership

25 Thursday Jan 2018

Posted by Max Hemingway in Digital, DigitalFit, Social Media, Tools

≈ 7 Comments

Tags

Digital, DigitalFit, Social Media, Tools

binocularsIf you have been following this series of blog posts, you should now have a blog and a set of social channels. That’s a great start, however how do you get noticed? How to you get a readership? How can you increase your Digital Profile? These are questions that I was asked yesterday following my last post. Here are my thoughts on this topic.

Have you ever Googled yourself? (other search engines are available). Did you appear in any of the search results or not? Did you check the images as well?

If you already have a presence in a blog or social channels the chances are that the search engine has found one of these – unless you have a name that competes with someone with a stronger profile, where if you go through the results you should be there.  If you do not have any social presence its most likely you will not feature in the results.

Looking yourself up on a search engine is also a good way of checking any security or privacy settings you have on your social platforms. Have you opened up enough for the search engines to find you, or have you exposed too much and need to dial it back a bit.

There isn’t a super magic sauce for building a readership and some of it will happen over time, however there are a number of things you can do to get started.

The content you post is only half of the story. People will often like to click through if the content is good to find out who has written it. Having a profile will help the reader understand who you are and your background.

Lets break this down into two main headings. Profile and Content.

Profile

Blog Profile

In most blogging platforms you can set your profile within your account. It is important to ensure that you have a good profile picture in place as well. Search engines love profile data as it tells them who has written the blog. Make sure you set the metadata on the picture as well. Name, Description, and Keywords which search engine pick up on.

Blog About

Setting your About page to a good description of yourself. Think about using other sites such as about.me Here is my profile as an example – https://about.me/maxhemingway. You will see that it links back to my blog, twitter and other sites. You can also set these on your blog site using icons to link back to other pages.

 

Social Channel Profiles

Again it is important to set your profile and picture. Keep consistency in your profile information, although an alternative profile picture can be used.

At the end of this you will end up with a small web of interlinks between your sites.

Content

Searchable Subjects – Blogs

Your subject and content are key in order to gain a readership. This will be down to what subjects you blog on, however using tags and keyword functions in your blog can also help search engines find your content. There are lots of search engines in use today and each has its quirks on how it ranks results and collects data, however using the standard features in your blog for Categories and Tags can help search engines. It also helps group content you write on your site and makes any local site searching using the blog search engine easy.

Posting regular content also helps build a readership and following.

Broadcasting content

When you write a blog or post something in a social channel you can link between the channels so one post can automatically be posted in other channels. For instance, when I post a blog, it also gets broadcast out on Twitter, Google + and LinkedIn using the Sharing function. You can link to a number of other channels as well.

Once a reader finds your blog post, they can have a look at the other content on your site. If its good, you can build a set of followers.

Timing

The time that you publish your blog or tweets can also have an effect on your readership levels due to different time zones around the world. I find that publishing after GMT 14:00 is usually a good time, but this may differ depending upon your own timezone and your target audience.

Headlines

Popular Press has mastered this art and provides its reader with a catchy headline to its stories. You need to think about the message your headine or tweet is trying to convey. Will it attract the readers you want, or is it not quite on message. Short snappy headlines pull in the readers.

Social Channels

Social channels can provide a readership and following for your content. For example Twitter uses hashtags which are searchable via twitter and let you view tweets of a similar hashtag. Love them or hate them, the hashtag is a useful tool in building your readership.

Following the followers

You don’t have to follow lots of people to get a good following, however if people are following you, its because they like the subject you are communicating. They may have similar views or posts, so following them back may help you with research into your next post.

The important part to remember (as mentioned in my last blog post) is that social platforms are relational not transactional. Following people in your field/subject also shows your readers that you are interested in your topic and the views of others.

Re-tweeted

Having good content and messages that are re-tweeted or re-blogged by someone else introduces your post to a different circles of followers. This only happens though if people consider your content and messages to be relevant to their followers and readership.

Talk

When your in conversation and a subject comes up that you have blogged about, tell people you have a point of view on that as reference your work. Send out links to people so they can find it easily.

Guest Write

Consider guest writing for a blog or channel as they often provider a link back to the authors blog/twitter. This usually needs you to be established with some good content in the first place before being accepted as a guest writer.

Lastly, time is a factor. It does take time to build up your content, build followers and getting the search engines to list you in the results, however once you start getting noticed, your readership does go up.

Try searching for yourself in a couple of weeks again. Any change?

 

Further Reading:

Digital Mindset

Digital Fit in 2018: Start Blogging

Digital Fit in 2018: Get Social

A-Z of Digital – K is for Knowledge

A-Z of Digital – S is for Social

 

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Digital Fit in 2018: Get Social

24 Wednesday Jan 2018

Posted by Max Hemingway in Digital, DigitalFit, Social Media, Tools

≈ 6 Comments

Tags

Digital, Digital Human, DigitalFit, Social Media, Tools

SocialFollowing on my series on Digital Fit in 2018, being social is an important part of building your Digital Profile. There are two main things which spring to mind when you mention the word social. Going out with family and friends, and using tools such as Twitter, Facebook, Instagram, Snapchat etc.

In this post I mean the latter. Using these social tools to gain an understanding of what is going on in the world, industry and your focus areas, as well as using the platforms to broadcast your own views and opinions.

There are groupings of favorable social tools which depend upon your age range and have become the defacto tools you use. For some its Twitter, LinkedIn, Facebook and Instagram. For others its Snapchat, Flickr, YouTube, Pintrest. There are many different combinations and its mainly down to what we have been comfortable with for a period of time.

There are many different social platforms available and some are more mainstream than others. Some are new and some have fallen out of favour with people and usage has decreased on them. Which ever platforms you use will be down to how you want to evolve your usage of them.

Social tools provide an abundance of information that you can consume real time and through historical views. Choosing what to view will be down to personal preference.

Using the social tools as a broadcast channel is a good method to getting your voice heard on subjects that you want to discuss. It will take time to build a following or readership so don’t be put off by this or the fact that people may follow then unfollow depending if your messages are useful to them. The main thing is to keep up a regular drumbeat of postings or tweets, even if its once a week.

It is important to remember that social platforms are relational not transactional – understanding your audience is key.

Here are some tips to help you:

  • Check your messages before posting
  • Respond to comments
  • Give credit
  • Pick who you follow and regularly check to see you have
  • See who is following you – Are your messages pulling in the right audience – do you need to change anything
  • Don’t over hashtag your posts

Here are my top 5 tips on being Social Media Savvy

Social Channels – Choose the channels that you want to use and look at the audience on those channels. They type of things being posted. Split your channels between personal and professional work.

Listen, Research, Listen Again – Listening to what is going on in your channels is important to understand the trends and topics being talked about.

Be Authentic And True – Be yourself – don’t try to be someone your not.

Keep It Regular and Relevant – Posting a couple of times a week is a good measure. Making sure that your posts are relevant to what you want to say and what your audience is looking for.  You could always automate your posts – e.g. writing some blog posts and having them published during the week via a scheduler.

Think Security – Would you want anyone outside your friends network seeing that post? Eventually your post could be public as once something is posted you don’t have control on what other people can do with it.

Source: A-Z of Digital – S is for Social

Further Reading:

Digital Mindset

Digital Fit in 2018: Start Blogging

A-Z of Digital – K is for Knowledge

A-Z of Digital – S is for Social

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Digital Fit in 2018: Start Blogging

02 Tuesday Jan 2018

Posted by Max Hemingway in Digital, DigitalFit, Social Media, Tools

≈ 7 Comments

Tags

Digital, Digital Human, DigitalFit, Social Media, Tools

Blog TilesThis is the first in a series of posts I will be doing in 2018 about getting Digital Fit. By this I mean achieving the right Digital Mindset for your current or future role and honing your skills to meet the demands of the Digital Era.

There is no single course or video that can achieve this goal, however there are many that can help you along the journey.

“To Blog or Not to Blog!”, Blogging isn’t for everyone and may not come naturally, however it plays a big part in the Digital Era, whether you are reading them or publishing them, you will read blogs at some point. Your reading this one!

One of the biggest issues with starting a blog is what content should you be writing about. Having an idea about what your blog is going to be about is the first step. Here are some ideas:

  • Work based subject area
  • Re-enforce your learning areas by blogging about them
  • Hobby or interest

The main key points to blogging for me are:

  • Be Authentic
  • Be yourself
  • Don’t be afraid on posting that idea or thought
  • Don’t be afraid of posting different opinions
  • You learn things doing research for your blog posts
  • Post regularly
  • Blogging helps build your confidence
  • Blogging helps build an audience

The next stage is to choose where to host your blog. There are many different blogging platforms available that you can choose from. I have listed two Free Blogging Sites below, but there are many more that you can find using an internet search. There are already lots of reviews on which blogging site to choose and it really depends upon your needs. I’ll leave the choice down to you and your own research:

  • https://wordpress.com
  • https://www.blogger.com

I myself have chosen WordPress* as my blogging platform as it is well established and has a set a great features available on the free tier:

  • Sharing with Social platforms
  • Scheduling posts to be published at a later date
  • Good site usage statistics
  • Search indexing

 

When you publish a blog, you should use other social platforms such as Twitter, Linked-In and Facebook (to name a few) to share the post which will help build your audience.

References

  • Having the Right Digital Mindset
  • A-Z of Digital – T is for Twenty First Century Digital

 

(*I am not affiliated with WordPress or receiving any kick back from this post from them)

 

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Pen based Productivity Tools – The Chronodex 2018

27 Wednesday Dec 2017

Posted by Max Hemingway in Productivity, Tools

≈ Leave a comment

Tags

Productivity, Tools

ChronodexIts good to see that Patrick Ng has released the first part of the Chronodex for Jan to Jun 2018. Now in its 6th year of production. Still a favorite of mine due to its design and ease to use.

This is primarily meant for the Midori Traveller Notebook system, but it can be used without.

There is still a place for journalling using a pen rather than a blog post as discussed here No Batteries Required: My Personal Journal.  I’m now on Journal 22 and still going strong with those daily entries.

Link to downloads:

http://scription.typepad.com/blog/2017/12/scription-chronodex-weekly-planner-jan-jun-2018-released.html

 

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Digital Mindset – Millennial Mentor

22 Friday Dec 2017

Posted by Max Hemingway in 21st Century Human, Digital, Mindset, Productivity, Tools

≈ Leave a comment

Tags

21st Century Human, Digital, Mentor, Mindset, Productivity, Tools

Mentor

As we head towards the New Year and think about our New Years resolutions try setting one to have a Millennial Mentor.

Mentoring is traditionally thought of as top-down or older-younger mentoring, but this barrier is being regularly being broken now with mentoring working as an equal arrangement and skills learning.

Millennials coming into businesses are growing up with the latest trends and technology, and it is second nature to them. For those who are of an older generation, its often a learning path to get up to speed with the latest trends and technologies.

For some people their mentors are at home in the form of a family member, for others this could be a Millennial who is in your business.

A conversation on twitter I was having around Digital Mindset   @SuzannBalog Replying to @Max_Hemingway – Talk to a millennial – my son said last night ‘gosh mom, you had to learn this stuff…I don’t even think about cuz I grew up with it in my hands ‘

This can be a two way mentoring setup with you learning about the latest trends and technologies from today’s young people, whilst they learn business skills and how a business could adapt and use the trends and technologies.

You may already be mentoring and your mentee could become your next mentor.

 

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A-Z of Digital – K is for Knowledge

02 Wednesday Aug 2017

Posted by Max Hemingway in Tools

≈ 13 Comments

Tags

Digital, Journal, Knowledge, learning, Tools

books-2158737_1920Following on from my blog post outlining an A-Z of Digital, here is “K is for Knowledge”.

Understanding what is going on in your streams, market places and industries is a big task. We can be deluged with information, news and articles coming in on a daily basis through many streams/channels (as well as all the work emails you get in a day)  means that we tend to drink from the fire hose and not be able to assimilate all of the data coming in.

One way of helping is to create your own Personal Knowledge Management System, that will help navigate the sea of information and pick out what is key to your requirements and what can be dropped.

Here is my updated Personal Knowledge Management System that I use to sort and store useful artefacts, blogs, information, inspiration, articles and bits that get in a day.

Personal Knowledge Management System

Personal Life

Personal Journal

Journalling in both a Personal and Work life is a useful tool to keep notes on your thoughts and ideas. In my personal life I opt for recording these in a Moleskine – See my blog post No batteries required for further details.

Social Media

I separate from my work life from my personal life using things like Instagram and Facebook for friends and family with appropriate security settings in place. Even with those settings you still need to consider that once something is online, it could be public in the future.

Work Life

Research

This is split into several areas and these are a few of the inputs that I use to grab information, feeds, data from:

  • Podcasts
  • Audio subscriptions
  • RSS Feeds
  • Web Searches
  • Blog Posts

Podcasts cover both Audio and Video casts that I watch/stream online or download to my Media Player (Audio and Videos) to listen to on journeys (Audio)

Flipboard

Flipboard provides another stream of data that I consume bringing in news feeds from many sources around a series of topics. It does work well on a mobile device allowing you to flip the pages through the articles.

Feedly

Feedly provides an aggregation tool which I use to collect the stories from blogs and web sites I regularly pull information from.  This provides a list of stories that can be scanned tin a few minutes on a single screen without going via multiple sites. Clicking on a story will bring up a snippet from the source site and provide the link to read the source article if required. Using a series of key strokes you can read the headlines, then move down the articles at a reasonable speed, stopping and opening when needed.

Sources can be categorised to allow an all view or just whats new in a category.  There is a new noise filter to take out articles that are not relevant which I will be looking at shortly (paid for version).

Instapaper

Instapaper is one of several tools I use to store the articles I need to keep to refer back to and want to save. There is a link from Feedly to provide this (paid for version) which saves the articles. Instapaper then tweets the link out on a separate @Hemingwayreads Twitter Account when I want it to.

IFTTT

IFTTT (If This Then That) provides a level of automation to my lists from saving articles to creating alerts on topics and triggering different actions as needed to my devices.

Thinking Time

This is where view the data streams through the tools and assimilate and think about what has been reported/said.

Blogging and Being Social

From thoughts and research I will write about things through my blogs and publish these into Social Media streams such as Twitter, Linkedin and G+/

Future Tools

Future additions to my tools will probably include some machine learning and further automation to bring out more of the articles I am interested in and filter out the noise. Then bringing in a voice based capability to read out targeted articles to me when I am mobile and travelling.

Do you have a Personal Knowledge Management System or using tools not mentioned above?

Further Inspiration from others

Some other good Personal Knowledge Management Systems from colleagues:

  • Chris Swan – I read tech news so you don’t have to
  • Graham Chastney – How I process information
  • Stuart Downes – My Personal Knowledge Management Systems
  • Steve Richards – My personal work style

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A-Z of Digital – A is for Automation

26 Monday Jun 2017

Posted by Max Hemingway in Automation, Tools

≈ 1 Comment

Tags

API, Automation, Digital, Tools

API

Following on from my blog post outlining an A-Z of Digital, here is “A is for Automation”

Automation is nothing new and the instinct to automate things has been around for a long time. There are lots of automated things in our lives that we now take for granted that at one time were not. The level of automation today does however seem to have a different set of goals. By this I mean the ability to fully automate something so no manual intervention is needed and the automation can think for itself. The future of systems auto detecting and joining themselves together presenting a tick list of the things that can be automated automatically is not that far away.

A house heating system is a good example of this. Starting with a very manual based system of stoking up the boiler to gas powered central heating controlled to come on by means of a thermostat or mechanical clock interface, to now where you can simply control your heating from a mobile device. Systems can learn your habits and settings to ensure the environment you live in stays at the right temperature for your needs.

Automation is available in many forms and tools that we can either purchase a solution to add, complement or replace an existing one, or create our own. As the world moves towards the “World as Code”- the manual tasks of today should be the automated tasks of tomorrow, achieved using tools that interface with systems using API’s and commands that join them together to carry out tasks, with the ability to control everything by means of code. We have more control over what we can automate, starting with the repetitive tasks before moving onto more complex tasks.

The LEF’s Lewis Richards has discusses “How Will Automation Change Us and Businesses?” in one of his latest videos and using tools such as IFTTT or Zapier to start your journey to automation. IFTTT has over 430 service API’s that you can link into.

Using these tools you can create simple automation linking services together with API’s and a user interface to set certain conditions, such as “Automating leaving a geolocation area“. API’s are a growing area within services and applications with more being made available to allow better integration and automation. Normally 3rd party applications take advantage of these API’s to provide additional services on top and compliment existing platforms. With the growth of the “Citizen Developer”, a user who can create simple code to perform functions, these API’s are now being used in a wider context to automate things. Anyone can become a Citizen Developer and start to code and interact, join systems together.

You have probably been doing this already with tools such as Excel, Access and Word. If you want to start discovering automation start with tools such as:

  • IFTTT
  • Tasker
  • Microsoft Flow
  • Zapier

 

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How much trust should we give apps with device permissions

13 Tuesday Jun 2017

Posted by Max Hemingway in Digital, Security, Tools

≈ Leave a comment

Tags

Digital, Security, Tools

spyware-2319403_640Have you every gone to the app store and just installed something on there because it looks good and something you want to look at, or purchased a product and then installed the app without thinking or checking it out first? Lots of people do, but do they really know what is going on under the covers?

How often do you install an application onto your personal device without checking the permissions that it requires or know what the app has access to and what its doing?

These are relevant questions that we should be asking ourselves as we become more connected and joined together sharing our personal data. This is a subject that I have written about before on app permissions and is still relevant today.

I have recently been asked to look at a fitness braclet that someone had who wanted to install the app. What struck me about this app that basically allows you to control a basic fitness tracker was the permissions to allow access to the Camera and Microphone, when there is clearly no reason within the product or app to have them. Is this a lazy programmer who hasnt set the right permissions on the app or is there something else going on.

Invite

One of the great things I like about mobile devices now is the ability to actually turn these off myself.

  • Android: https://support.google.com/googleplay/answer/6270602
  • Apple:  https://www.howtogeek.com/211623/how-to-manage-app-permissions-on-your-iphone-or-ipad/

So do I want my coffee app to know where I am all the time, maybe not, but I do know that it may need access to the storage to download the latest offers and store those discount vouchers.

Of course stopping a permission may cause application issues, however the important thing is that a user can say no.

So when was the last time you checked the apps installed on your device and their permissions?

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Do It Yourself – AI Assistants

26 Friday May 2017

Posted by Max Hemingway in IoT, Programming, Raspberry Pi, Tools

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Tags

IoT, Open Source, Programming, RaspberryPI, Tools

CyborgThe options available to consume voice activated assistants are increasing with recent releases within the market.

The availability of pre-built off the shelf Assistants is growing and so is the ability to build your own using the open sourced versions.

Google recently gave away AIY (Do It Yourself Artificial Intelligence) a maker kit, with Voice Hat and components to work with a Raspberry PI on the front of the Raspberry PI Magazine issue 57 – (MagPI) inline with the release of the https://aiyprojects.withgoogle.com/

The demand for this kit was very high and as a result unfortunately there are none left and not much information at the moment of the kit becoming available for sale. There is a waiting list available and it will probably be released depending upon demand.

This aside whilst we await the release of the sale kit for AIY, you can still take advantage of the AIY capabilities and a Raspberry Pi 3 in a similar way to installing Amazon Alexa onto the PI.

  • Google AIY Build
  • Raspberry Pi 3
  • Generic Aux Speaker
  • USB Microphone

You could go one better by running both Alexa and Google AIY on the same Raspberry PI, using a build from xtools called AssistantPi.

AssistantPi is basically a tweak of AlexaPi. It includes the Google Assistant SDK and uses AlexaPi’s hotword recognition to activate either Assistant or Alexa. The installer provides an easy way to get everything set up in just under an hour.

https://www.hackster.io/xtools/assistantpi-74b772

A great project to try out and learn from, giving you the power of both Alexa and Google.

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Attending GitHub Satellite 2017

23 Tuesday May 2017

Posted by Max Hemingway in Development, Open Source, Programming, Raspberry Pi, STEM, Tools

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Tags

Coding, Development, Open Source, Programming, RaspberryPI, STEM, Tools

Yesterday I attended GitHub Satellite 2017 in LondonGithub

https://github.com/blog/2313-join-us-for-github-satellite-2017-may-22-23-in-london-uk

The event was well attended and there was a good buzz around the conference. GitHub Marketplace was launched at the conference and some of the initial vendors in the Marketplace demonstrated how their applications can be used in the lifecycle of coding. You could watch demos and chat to the companies at their vendor stalls to gain further information.

Below are my notes from the conference and Key Note opening speeches

Opening

The opening lead by Chris Wanstrath (Co-Founder & CEO, GitHub) and Kyle Daigle (Senior Engineering Manager, GitHub)

  • GitHub has 21 Million Developers
  • 59 Million Projects using the platform.
  • Expanding into gaming with Githib for Unity
  • Extentions for Visual Studio

ATOM

  • Help guide the approach with ATOM
  • 2.1 million active users of ATOM

Electron

  • GitHub desktop GUI new version based on electron. Open Source to allow it to be developed by community.
  • Electron platform for building desktop apps. Runs cross platforms.
  • Companies using electron to build internal apps.
  • Seeing big fortune 500 companies using electron for web, mobile and desktop apps.

GitHub as a platorm

  • Now 9 years old.
  • Today more API traffic than UI traffic
  • 5+ million users use integration
  • OAuth growing doubling each year
  • API ‘s have not been developed and remained static….. 9 years old.

World moving to a new world of API’s. Moving on from SOAP to REST to what’s next.What is the future of API’s:

GraphQL

  • Build queries on data you need.
    • Powering new features of GitHub
    • Suggested reviewers
    • Projects
    • Topics
  • 125 million GraphSQL internal queries a day.
  • GraphQL is open source.

GitHub Apps

  • Fine grain permissions
  • Choose how you want to give access to repositories
  • Using bots in Integrations

GitHub Marketplace (Launching today)

  • Find tools that meet your workflows best.
  • Pricing plans in marketplace
  • Marketplace has option to join and apply to be part of Marketplace.

Build and Grow Sessions

There were a number of sessions held in either the Build or Grow track which attendees could join.

I went to sessions in both tracks including the session on Building Interconnected Workflows which featured companies in the newly launched Market Place. Heard from these companies on how their products could be used in conjunction for a full code project lifecycle, which was interesting and good to hear.

Vitor Monteiro, GitHub
Andrew Homeyer, Waffle.io
Danielle Tomlinson, CircleCI
Jaime Jorge, Codacy
Cory Virok, Rollbar

There was a good session on Women in IT from Amy Dickens from the University of Nottingham which also covered topics of diversity and how workplaces and attitudes can change to make a difference.

Closing Session

The closing session was run by Marc Scott from the Raspberry PI Foundation who gave an overview of the Foundation, what it does and how the community can help review projects and sumbit projects for others to practice, learn from and enjoy. Also helping by joining local coding groups to pass on knowledge.

Sessions were streamed and Im hoping that replays are availble to catch up with the sessions I couldnt get to.

Unfortunately I could not get to todays workshop sessions but again hoping for streams of these following the event.

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# 3D Printing 21st Century Human AI Applications Architecture Automation BCS Big Data Blockchain Certification Cloud Cobot Cobotics Coding Communication Connected Home Continuous Delivery CPD Data Data Fellowship Data Science Delivery Development DevOps Digital DigitalFit Digital Human Docker Drone Email Encryption Enterprise Architecture Framework GTD Hashtag Infographic Information Theory Innovation IoT Journal Knowledge learning Machine Learning Micro:Bit MicroLearning Mindset Mixed Reality Networks Open Source OpsDev Podcasts Productivity Programming Proving It R RaspberryPI Robot Robotics Scouts Security Smart Home Social Media Standards Statistical Inference STEM Technology Couch Podcast Thinking Tools Training Visualisation Voice Wearable Tech Windows xR

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