Have you been caught out by the ever increasing world of Clickbait, enticed in with titles like “You’ll Never Believe What The Parrot Did Next!” in your Social Media feeds such as facebook.

The main purpose of Clickbait is to get you to a site where adverts are displayed to get you to onward click and generate revenue for the sites owners.

Max Woolf @ Minimaxir.com has recently mapped out 15,656 BuzzFeed Listicles which have been shared on Facebook.


This has been achieved using R and ggplot based on a dataset from Buzzfeed.  A copy of the code is also available on the authors Github repository.

Looking at the dataset itself:

The top 3 articles shared

  • 41 Camping Hacks That Are Borderline Genius – 1, 734,676 Shares
  • 50 Things That Look Just Like Your Childhood – 1,655,900 Shares
  • 27 Surreal Places To Visit Before You Die – 1,329,602 Shares

The bottom 3 articles shared:

  • 8 Celebrity Tweets You Missed Today – 1 share
  • 7 Outtakes From Out100s 2012 Portraits – 1 share
  • 5 Questions About The JOBS Act Vote And Whats Changed – 1 share

The total number of shares in the data set is a staggering 185,415,297